Sell airtime you actually have
Adomnio CRM · Sales and yield for DOOH
A CRM built for media owners' sales teams. Proposals are priced and booked against availability per screen per 30-minute slot, so a rep never sells room that is not there.
Availability you can sell
- Sites and screens with opening hours, hourly audience profiles and prices
- Availability per screen per 30-minute slot, per day and summed up
- Pipeline holds weighted by probability, so open deals count before they are booked
- Screens sync from Adzup or Doohclick
| Slot | Share of voice | Proposal |
|---|---|---|
| 10:00 | 20% | |
| 10:30 | 20% | |
| 11:00 | 10% fitted | |
| 11:30 | Full | |
| 12:00 | 15% fitted | |
| 12:30 | 20% |
Proposals
- Proposals with day, time-slot and share-of-voice groups
- Pricing in gross, net and CPM, and by audience contacts
- Approval workflow, revisions and alternatives, with a probability on each deal
- Fit a plan to the room that is left instead of rejecting it
- Find screens near a place on the map
Buyers and agencies
- A buyer page where the client accepts, declines or asks for changes with a one-time code, no account needed
- A sealed PDF of every accepted proposal
- An agency portal where agencies see screens, availability and a map, and request proposals
Revenue and yield
- Landlord agreements, revenue share and owner statements
- Packages with dynamic pricing and pricing recommendations
- Yield runs, forecasts and sales analytics by team, industry and budget
Built for how you work
- Clients, brands, contacts and agency links in one place
- Calendar, with Google Calendar connection, and notification rules
- GDPR tools and a full audit log of who changed what
- English and Swedish, light and dark
Proof of play, back in the CRM
Connected to Adzup, Adomnio CRM sends approved proposals to the screens as campaigns and reads back what played. Each proposal shows whether delivery is on, under or over the share of voice you sold.
One chain, three tools
A screen network turns airtime into revenue in four steps. Each of our products owns one part, and proof of play closes the loop. Each also works on its own.
Adomnio CRM line: stops at Sell and Prove. Also runs on its own.
Sell
Adomnio CRMBuild a proposal against real availability, price it, get it approved.
Deliver content
Adomnio StudioThe buyer uploads, checks and places their files for the screens they bought.
Play
AdzupThe campaign runs on the panels, next to your own content and programmatic slots.
Prove
AdzupAdomnio CRMAdzup reports what played; Adomnio CRM compares it with what was sold.
See it on your own screens
Tell us about your network and which product you are looking at. We will show it on a call, with your panel models in mind.
Or e-mail us at info@tribulusdevelopment.com